Omar Hassan
A founder's content that opens doors before any pitch deck does.
Before & after
Overview
Overview
Omar Hassan is a young founder building in public. We helped him turn personal content into a hiring + investor pipeline.
The challenge
Founder content is either too polished (boring) or too raw (unprofessional). We needed a middle path that earned trust without losing the founder's voice.
Our approach
Weekly founder-journey reels. Behind-the-scenes content that shows the actual work. Tight visual system so the feed reads as one brand even with raw content.
The outcome
950K followers, 3 funding conversations sourced directly from content, and a talent pipeline that doesn't need recruiters.
Before & after
Before & after
The numbers tell the rest of the story.
Followers
Before us
0K
0K
Total views
Before us
0K
0M
Engagement rate
Before us
0%
0%
Content playbook
Strategy & plan
The strategy behind every post — pillars, tone, and a real content calendar lifted from our internal planning docs.
Section 01Strategy
- 01
Founder voice
Scripts that sound like him — not like a content team writing for him.
- 02
Hiring & investor signal
Content engineered to attract the kinds of people he wants applying — without saying 'we're hiring'.
- 03
Visual cohesion
Even raw phone content gets a consistent overlay system so the brand stays sharp.
Other client stories
Other client stories
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